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Social strategies for online sales

10/02/2012 - By Alexander Galasso

Retailers can develop social strategies that can help drive online shoppers to make purchases on their websites.

The growing ecommerce marketplace has the potential to offer retail stores many benefits. Through social commerce, merchants can cast a wider net to connect with customers who might not be directly within their communities.

With mobile commerce, they can reach consumers with promotions and advertisements on-the-go, and through ecommerce, they can conduct sales more efficiently with streamlined online payment processing. However, there are some mistakes that retailers can make when developing an online presence.

As Hostway explains, retailers should be careful to install easy-to-use online payment services on their sites. Some customers might be deterred from following through with transactions when they are required to complete long registration forms and fill in several pages' worth of fields, the source reports. An efficient sales process online will allow customers to quickly make purchases and get back to browsing sooner.

Businesses should implement personalized shopping strategies without coming across as pushy, Hostway said. Many ecommerce sites are implementing algorithms that recommend individually selected products to customers based on data from their past purchases and interests. Merchants can use the same strategy for suggestive sales and up-selling by providing customers with personalized recommendations that complement their purchases just before they check-out.

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