Retailers making changes to brick-and-mortar stores
21/05/2012 - By Alexander Galasso
Retailers are revamping service strategies to entice customers to brick-and-mortar locations.
Credit Card Processing
Retailers are being forced to make a number of changes to their brick-and-mortar locations in light of competition from ecommerce. According to a recent Colliers International report, called "On the Road Again: What's Driving Retail Real Estate's Recovery and Who's Getting There First,"
there are a number of ways to bring stores up-to-speed in the age of online shopping.
One is focusing on a better in-store experience. Some stores are bringing technology into brick-and-mortar locations so customers can access the same information they find online - product reviews, pricing information and comparisons. Others are taking a contrasting approach that personalizes the experience in a way that ecommerce sites are unable, the report found. It cites Apple retail stores, which enter customers on a waiting list by name and personally demonstrate product features.
Another way to update physical stores locations is by reinvesting in the store, the study explains. Businesses that expand their offerings in ecommerce, mobile commerce and in-store shopping can show customers they are innovative and gain an edge on their competitors.
More than half of retailers surveyed by RIS News
indicated they had plans similar to this. Nearly 30 percent (28 percent) said they were already testing tablet point-of-sale terminals
in stores and 31 percent said they anticipated starting a pilot program within the year.
As retailers develop new strategies to stay competitive and boost revenue, they might find it important to update their credit card processing
services as one of their in-store improvements.
Articles written by ChargeNational.com's editorial team. For more information, click here.
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