North American consumers spending more money online
14/05/2012 - By Frank LoSchiavo
Consumers are spending more online, a study found.
Businesses that invest in payment processing
services capable of completing card-not-present transactions online might be able to capitalize on a larger portion of ecommerce sales. A recent report by comScore
revealed consumer spending was on the rise for web-based stores, up 17 percent during the first quarter, marking the largest growth since 2007. In fact, the digital business analytics company revealed that sales in the first quarter reached $44.3 billion.
A separate study by global media investment management firm GroupM showed that sales increases could be the result of consumers opening their wallets a little wider, as reported by eMarketer.
GroupM found shoppers in the U.S. were spending approximately $100 more this year for online purchases, up to $1,042 per person. Canadian consumers trail behind with $1,009 per person on average.
The uptick in online shopping may be driven by consumers who are investing in new mobile devices for personal use, such as smartphones and tablets. ComScore's Q1 2012 Retail survey found a significant portion of tablet owners were using their devices for shopping - 38 percent said they made a purchase on them within the past month.
To make the most out of this trend, retailers can develop ecommerce sites with content and point-of-sale terminals
optimized for viewing on mobile devices
Articles written by ChargeNational.com's editorial team. For more information, click here.
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